Objective:

Create and brand an original company, including printed collateral and designed content for an app, socials, and website.

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Approach:

Favory is an equestrian apparel and equipment company. It combines hardiness and practicality with style and class, with clothing ready for everything from the dressage ring to the endurance trail, and still at an affordable price point. Medieval European horse armor designs inspired the logo, bringing an association of toughness and quality to the brand. The company name derives from the name of a historical European horse, and feels sophisticated yet approachable; Favory is your new favorite for riding attire.​